I (along with a number of others) have been invited to do a refereed piece on the Convergence Review for the Telecommunications Journal of Australia, focus of my choosing, to be published in the next few months. The topic I have chosen is the competition implications of convergence – in what areas is competition likely to be strengthened and where might new competition concerns arise, what are the key sources of competitive advantage – and possibly market power, who is the ACCC likely to be watching closely going forward in the way it has watched (and regulated) Telstra in the past, and where does exclusive access to premium content fit into this?
While still work-in-progress (although editorial deadline is the end of this week!), my preliminary view based on evidence from market developments in Australia and overseas is that competitive advantage accruing to exclusive access to premium content, including live sport. is weakening, due to both demand and supply factors. However, not all the evidence points in this direction. The bosses of the National Rugby League expect, or at least hope, that revenue from access to screen rights for NRL games over the next 5 years will reach $1 billion, 50% up on the past 5 years. The question in my mind is, why is this if the value of access to this content is diminishing? Watch the TJA, and this blog, for where I come out on these deliberations. Interesting stuff!
